What should I look for in a direct email marketing solution?

February 11, 2009 No comments yet

We set up mail2sale because we realised that the existing solutions just dodn’t do what we needed at a price that made good business sense.
In developing the service, we asked ourselves - and our customers - exactly what they were looking for from their direct email marketing solution.
The responses were surprising - we’d expected a [...]

Do you have permission?

January 29, 2009 No comments yet

Today we deal with a critical building block for successful email marketing - making sure you have the recipient’s permission.
It’s the only thing separating you and your clients from the spammers of this world, but for many it remains a grey area. It doesn’t need to be. First of all, let’s clarify what spam is, [...]


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